Not vegan friendly, but keto friendly. If you are strict keto than swap out the brown sugar for artificial sweetener or none- the coconut cream has some natural sweetness. I went from 29% to 20% fat (50 lbs lost) with keto diet and regained my mental equilibrium. Unfortunately, since Covid, I've gone off the diet, stopped exercising and put back on 20 lbs, but still find my food choices overall have improved. Carbs were making me hungry all the time - eating fat really does satiate hunger effectively, who knew? My cholesterol also improved surprisingly.